The need for some products is strongly linked to the weather conditions. Discovering the correlations
between the weather and the behavior of consumers enables to:
Optimize the manufacturing and the distribution
Adapt the marketing strategy and the advertising campaigns
Propose the right product at the right time and at the right price!
The severe or abnormal weather conditions can impact the large economic systems like a country's global economic activity or the international exchanges.
By anticipating these macroeconomic effects, you can take better decisions at your business level.
Nowadays, large quantities of data are collected on sales and customers. The techniques of predictive analytics can be used to combine this information with meteorological data with the aim of revealing insightful correlations.